In 2004 Stephen Elliott and his sisters Lucy and Maggie opened a small bakery in the centre of Athens, Greece named «CAKE». A shop that produced daily and sold American-style cakes.

Since their childhood the siblings grew up baking, tasting and above all, enjoying amazing cakes from family recipes! Ranging from their notorious carrot cake to mouth watering chocolate fudge and from cheesecakes to cupcakes!

On March 8th 2004, just a few months before the Athens Olympics, the first «CAKE» -29 square meters large- opened its door. Within a short time the small but kitchen-like bakery was a success. With its unique recipes, high quality production process and friendly service, the Elliott's were able to make their cakes well known.

Within a year, people flocked-in from all corners of the city, falling in love with the «CAKE» tastes and demanded shops closer by! Initial expansion efforts took place during 2006 where a second shop opened in the northern suburbs of the city.

By 2009 the «CAKE» brand began developing its network through franchising, opening in various locations around the city. «CAKE» enriched its product line, introduced savory tastes and a full range of espresso brewed drinks.